SEO best practices and common mistakes as explained in Google I/O 2014

SEO - Search Engine Optimization

SEO (Search Engine Optimization) is never stooping process. With time, making content user friendly and accessible in search results to targeted users is quite competitive, as there are regular updates in search engine algorithms. In Google I/O 2014 conference, Google explains some best practices and common mistakes in SEO.

Google Webmaster Office Hours hangout session again discusses on the same topic, as it is quite informative and useful for SEO/SEM process. Below is the outline of the discussed session. And the video attached below is in-depth descussion on the topic.

Best practices for mobile sites

Presenter: Marry Chaen

Mobile misconfiguration

  • Unplayable content
  • Blocked content
  • Misdirected content

Multi-regional and multilingual sites in search results

Presenter: Eric Kuan

  • Handle different variation of region specific pages
  • Target site in specific region
  • Handle 301 redirects based on location

Monitoring your site for spam and abuse

Presenter: Michael Wyszomierski

Google Webmaster Tools

  • Security Issues
  • Manual Action Viewer
  • Content Keywords

Resources

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